Wednesday, February 13, 2013

What do you say behind my back?

I got to hear from one of my idols this morning, thanks to the Dallas Social Venture Partners!

Seth Godin is a marketing guru and writes my favorite blog (incredibly titled "Seth's Blog" -- I copied him on my blog title, but decided I needed the last name too.  For now anyway -- Ha!).  Here's how you can subscribe or read him here:

This morning he did a one hour presentation geared toward Non-Profits, but his message applies to all.  My aha moment was when he asked us this:

When people talk about you (your agency, your business), what do they say?

If they are not saying what you want them to say, teach them.

How great is that?  Not saying it's easy, but if you can make your story memorable people will love you for it -- at least I hope they will...

This is a project Seth did a few months ago and I think it is spectacular -- a colossal book that no one would ever publish (except him).  There are only 2,000 in existence and one of them is mine -- it is mostly a collection of his blogs (Remember, I told you he was an idol of mine.).  One of the first pages says this:

Tomorrow is too late, yesterday is over and now is exactly the right moment.  So start.

Love it!

1 comment:

  1. These products and services are often bought via license agreements or 아벤카지노 subscriptions. Our funding administration enterprise generates asset-based charges, which are calculated as a proportion of property under administration. We additionally promote each admissions and sponsorship packages for our funding conferences and advertising on our web sites and newsletters. Films are a reflection of society, and they can be based on a number of} themes- together with gambling and casinos. Fixed Odds is a reporting project from Sharing America, a public radio collaborative together with Connecticut Public Radio, St. Louis Public Radio, KCUR and OPB.